‘No Rest for the Wicked’ Bold Pricing Strategy

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In a gaming landscape increasingly dominated by AAA titles sporting hefty price tags and additional microtransactions, Moon Studios, renowned for their atmospheric Ori series, is making waves with their upcoming action RPG, 'No Rest for the Wicked.' CEO Thomas Mahler's recent announcement on Twitter has sparked intrigue and admiration within the gaming community as the studio commits to a refreshingly consumer-friendly pricing strategy.

A Departure from Industry Norms

Mahler's message addressed several pressing issues affecting the gaming industry, notably the contentious $70 price point becoming more common for new releases. Moreover, Mahler took a principled stand against the prevalent trend of charging exorbitant prices for cosmetic items, citing an example from the highly anticipated Diablo 4.

Player-Centric Approach

Moon Studios' decision to price 'No Rest for the Wicked' at $39.99 upon launch represents a stark departure from the industry standard, emphasizing their commitment to providing quality experiences at affordable prices. Mahler attributed this pricing strategy to Moon Studio's lean operation, devoid of the influence of shareholders seeking to maximize profits. Mahler emphasized that the studio's independence drives their consumer-centric approach, stating they aren't hiring hundreds to create a false impression of growth for shareholders because they don't have any.